What We Do

The Media.
The Data. We Do Both.

Direct media relationships. Audience intelligence. One partner.

SITE VISITOR anonymous visitor visitor ADSS GROUP IDENTIFIED LEAD personalized lead lead DATA
Visitor Connect
Website Visitor ID
PersonaReveal
Persona Personalization
Predictive Models
Best-Converting Audiences
Website Visitor ID & Predictive Audiences

Turn Anonymous Traffic
Into High-Converting Campaigns

ADSS Group identifies the visitors leaving your site, builds the predictive models that find your best prospects, and personalizes every message with PersonaReveal — so your marketing budget reaches people who actually convert.

Media Exchange

For Publishers

Maximize the value of your inventory with access to direct demand, transparent CPM reporting, and a team dedicated to your revenue growth.

  • Direct advertiser access & private marketplaces
  • Transparent, real-time revenue reporting
  • Header bidding & programmatic optimization
  • Dedicated publisher success contact
  • Flexible models: CPM, CPC, CPA, and direct

For Advertisers

Reach high-intent audiences across direct publisher inventory with data-backed targeting, performance optimization, and full campaign transparency.

  • Curated, brand-safe publisher network
  • First- & third-party audience targeting
  • Cross-channel campaign management
  • Real-time bidding & spend optimization
  • Detailed attribution & conversion reporting

Data & Intelligence

Enrich your media strategy with first-party data solutions, audience intelligence, and identity insights that drive better performance on every channel.

  • First-party data strategy & activation
  • Audience segmentation & lookalike modeling
  • Identity resolution & data onboarding
  • Data clean room partnerships
  • Custom analytics & insights reporting

Audience Intelligence

Visitor Connect

A simple pixel identifies the anonymous visitors leaving your site — including abandoners on donation forms, quote requests, and checkout pages — and turns them into a mailable, emailable audience.

  • Install via a simple UI wizard, no tag manager needed
  • Fire on specific pages, suppress on thank-you/confirmation pages
  • Qualify by engagement: page views, time on site
  • Suppress existing customers automatically, privacy-assured
  • Activate across direct mail, email, CTV, social & digital

PersonaReveal

Custom personas built from your own customer data — without a data science team. Get 3–4 personas, ready-to-use messaging by segment, and a report on what motivates each group.

  • Built from YOUR customers, not generic pre-made clusters
  • Ready in 1–2 business days
  • Suggested persona names, images & motivating CTAs
  • Append personas via self-serve UI, SFTP batch, or API
  • Drives variable-data print & email personalization

Predictive Audience Models

Regression and AI rank every prospect from best to worst so you mail or message only the people most likely to convert — cutting waste on the names least likely to respond.

  • Every name & address scored 1–100 for likelihood to convert
  • Built from 1,000+ demographic, lifestyle & behavioral elements
  • Backtested against your own converters vs. non-converters
  • Combine with Visitor Connect for the strongest lift
  • Delivered via UI, SFTP batch, or API
How It Works

Simple to Start.
Built to Scale.

Getting started with ADSS Group takes days, not months. We handle the technical complexity so you can focus on results.

1

Connect & Onboard

A brief discovery call to align on goals. Our team handles integration setup and configuration within 48 hours — no heavy lifting on your end.

2

Activate & Optimize

Go live across our network. We monitor performance, optimize placements, and surface insights in real time from day one.

3

Grow Together

As data accumulates, we refine targeting and demand strategy — continuously driving better outcomes for your business.

Pixel on your site Visitor identified 92 P1 Scored + persona Activate across Direct Mail Email Digital CTV / Social
Proof, Not Promises

Real Campaigns.
Real Numbers.

A sample of results from Visitor Connect and predictive model deployments across nonprofit, home services, and multi-location clients.

Visitor Retargeting

National charity turns donation-form abandoners into donors

Only ~15% of visitors on the DONATE path were converting, and the charity had no way to identify who abandoned. A Visitor Connect pixel identified 100K abandoners over two weeks; suppressed against current donors, they were mailed the next day.

$70K
Verified Donations
$0.75
Cost / Donation $
Predictive Model

Home services company cuts cost per acquisition in half

Starting from a demographic baseline, the client layered in a look-alike audience, then a custom predictive model scoring every prospect 1–100 and mailing only the top 20%.

$200 → $95
Cost Per Acquisition
2x
Baseline Improvement
Multi-Location

100-location franchise scales weekly retargeting

Geographic targeting delivered leads within each local service territory across 4,000+ ZIP codes, with each lead enriched with its nearest-location match for personalized messaging and offers.

$10
ROI, 35-Location Pilot
18 mo.
Ongoing Weekly Campaigns
Why ADSS Group

Built for Performance.
Designed for Trust.

We're not a platform — we're a partner. Every relationship at ADSS Group is direct, transparent, and oriented around long-term results.

Built From Your Own Data

Personas and predictive scores are modeled from your customers and your traffic — not a generic pre-made segment sold to everyone else in your category.

Fast Turnaround

Pixel setup takes minutes via an online wizard. Persona models are ready in 1–2 business days. No months-long analytics project required.

Privacy Compliant by Design

Suppression, hashed-email matching, and opt-out handling are built in, so your legal and compliance teams stay comfortable at every step.

Privacy-First Data

Our data solutions are built on privacy-compliant, first-party signals — audience intelligence that holds up in a post-cookie world.

Flexible Integration

Self-serve UI, automated SFTP batch, or a REST API — connect however fits your stack, from a one-person shop to an enterprise CRM.

Dedicated Support

Every partner gets a named account contact, not a ticket queue. Real people, fast responses, and deep expertise in your vertical.

Ready to stop losing high-intent visitors?

Visitor Connect, PersonaReveal, and predictive audience models — working together.

Start the Conversation →
Get in Touch

Let's Talk

Tell us about your goals and we'll be in touch within one business day.

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We respond within
one business day.

Whether you're trying to identify who's abandoning your forms, build a predictive model from your own customer data, or personalize a campaign at scale — we want to hear from you.

hello@adssgroup.io
Response within 1 business day